★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Mortgage Brokers & Lenders
Mortgage PPC That Brings Applications.
We run Google Search, Microsoft Advertising and Meta for mortgage brokers, loan officers and lenders, with campaigns that follow rates, seasons and the loan types you want to write.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Purchase and Refinance Are Two Different Markets.
Mortgage demand moves with interest rates. When rates fall, refinance searches climb; when they rise, purchase buyers and specialist loans matter more. Campaigns that never change their mix miss the shift and keep paying for the wrong searches.
We separate purchase, refinance, first-time buyer, self-employed, investment property, government-backed and other specialist loans into their own campaigns, so budgets can move as the market does. Landing pages are built around a quick, clear first step, such as a short prequalification form or a call with a loan officer, with all required lending disclosures in place.
Mortgage leads are expensive and easy to lose, so we track calls, forms and applications, and work with your CRM where possible to see which campaigns produce funded loans.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Loan-type campaignsPurchase, refinance and specialist loans with budgets that can shift.
Rate-aware planningSpend moved as the rate environment changes demand.
Applications trackedLeads followed toward applications and funded loans where possible.
PPC Channels
Where Borrowers Start Their Search.
The channels we usually rely on for mortgage businesses.
Results From Our Case Studies
What Financial Services Campaigns Can Deliver.
These figures come from a published case study of a financial advisory firm, which faced the same trust, compliance and cost-per-lead pressure mortgage lenders deal with.
38%
Lower CPA than Google
Financial advisory firm, Microsoft Ads
$41
Average cost per lead
Financial advisory firm, Microsoft Ads
2.7×
More leads
Financial advisory firm, Microsoft Ads
Why PPC Gems
Why Mortgage Businesses Work With Us.
i.
We move with the market
Budgets rebalanced between purchase and refinance as rates change.
ii.
Ad policies handled
Housing and financial services restrictions followed on every platform.
iii.
Funded loans in focus
Tracking that goes beyond the first form fill where your CRM allows.
iv.
Clear reporting
Cost per lead and per application in plain English.
v.
Terms that move with rates
Month-to-month, so spend can follow the market.
vi.
21+ years of PPC
Long experience with financial services advertising.
Mortgage & Lending FAQ
Mortgage PPC Questions.
Anything else, ask us directly. We reply within one business day.
Are there restrictions on mortgage ads?
Yes. Google and Meta both apply special rules to housing and credit ads, including limits on targeting by age, gender and ZIP code on Meta. We build campaigns within those rules and include the disclosures you need.
Should we advertise rates in our ads?
Only if your compliance process allows it and you can keep them current. Many brokers do better with benefits like speed, specialist loans and local loan officers.
Can you run campaigns for specialist loans?
Yes. Self-employed, investor and other specialist loans often perform well as separate campaigns because there is less competition.
Can you reach first-time buyers?
Yes. First-time buyer campaigns use search intent and educational content, within housing and credit ad rules that limit demographic targeting.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
Related Sectors
Related Financial & Property Sectors.
Residential Real Estate
Buyer and seller lead campaigns for agents.
View serviceInsurance Brokers
Quote campaigns for brokers and agencies.
View serviceFinancial Advisory
Compliant lead generation for advisors.
View serviceCities where we run mortgage and property campaigns include Phoenix, Denver, Orlando, Vancouver and Melbourne.
Ready for More Mortgage Applications? Let's Talk.
Rate-aware campaigns by loan type. Month-to-month, no setup fees.
Let's Grow Your Loan Pipeline.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Mortgage and lending campaign experience
- Purchase and refinance budgets kept separate
- Housing and credit ad policies followed
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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