★★★★★Facebook & Instagram
"Reliable, communicative, and results-driven. They handle our Meta campaigns as if they were their own. Consistent results, clear communication, and real business impact."
PPC for New Home Builders
Home Builder PPC That Books Model Home Visits.
We manage Google Search, Meta and YouTube for production and custom home builders, from new community launches to the final homes in a phase.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Each Community Has Its Own Buyer.
A first-time buyer community on the edge of the metro, an active adult community and a luxury custom home program attract completely different people. They search for different things, care about different features and need different reasons to visit. Running all communities through one campaign hides which ones need help.
We give each community its own campaigns and budget, with ads that highlight location, price range, schools, amenities and move-in ready inventory. Pre-launch interest lists, grand openings and phase releases are planned in stages. Meta and YouTube campaigns use video tours, drone footage and lifestyle content, within housing ad rules that limit targeting.
Model home appointments, interest list sign-ups and calls are tracked by community, and where your CRM allows, we follow leads through to contracts so spend favors the communities that sell.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Community-level campaignsEach community budgeted and reported on its own.
Launch phases plannedInterest lists, grand openings and phase releases.
Visits and contracts trackedModel home appointments followed toward sales.
PPC Channels
Where Home Buyers Discover Communities.
The mix we usually run for home builders.
Results From Our Case Studies
What Property Campaigns Can Deliver.
These figures come from our published case study of a real estate agency running Meta campaigns.
340
Qualified leads in 90 days
Real estate agency, Meta Ads
$18
Average cost per lead
Real estate agency, Meta Ads
52%
Lead-to-appointment rate
Real estate agency, Meta Ads
Why PPC Gems
Why Builders Work With Us.
i.
Community by community
Spend follows the communities that need buyers.
ii.
Launch experience
Phased plans for openings and releases.
iii.
Housing rules handled
Special ad category limits built in.
iv.
Clear reporting
Visits, leads and contracts by community.
v.
Flexible community by community
Month-to-month, so spend can wind down as each phase sells out.
vi.
21+ years of PPC
Long experience with property advertising.
New Home Builders FAQ
Home Builder PPC Questions.
Anything else, ask us directly. We reply within one business day.
How early should we advertise a new community?
Several months before opening, with interest list campaigns, so you have warm prospects ready for the grand opening.
Can you push quick move-in homes?
Yes. Move-in ready inventory often gets its own campaigns with clear availability and pricing.
Do housing ad rules apply to builders?
Yes. New home ads fall under housing special categories on Meta and Google, which limit targeting by age, gender and ZIP code.
Can you promote design center upgrades or incentives?
Yes. Incentives and upgrade offers can be featured in community campaigns, within housing ad rules.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
Related Sectors
Related Property Sectors.
Residential Real Estate
Buyer and seller campaigns for agents.
View serviceLand Development
Campaigns for land and development projects.
View serviceMortgage & Lending
Purchase and refinance campaigns.
View serviceGrowing cities where we run property campaigns include Houston, Phoenix, Boise, Raleigh and Brisbane.
Ready to Book More Model Home Visits? Let's Talk.
Community-level campaigns for home builders. Month-to-month.
Let's Sell Your Next Community.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Home builder campaign experience
- Community-level budgets
- Housing ad rules followed
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.
Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
Loading available times…
Prefer to send a message? WhatsApp us or use the contact form.