★★★★★Facebook & Instagram
"Reliable, communicative, and results-driven. They handle our Meta campaigns as if they were their own. Consistent results, clear communication, and real business impact."
PPC for Salon & Beauty Chains
Salon Chain PPC That Books Every Chair.
We manage Instagram, Meta and Google Search for salon groups, barbershop chains, nail and lash bars, and beauty franchises, with booking campaigns for every location.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Empty Chairs Cost Money Every Day.
In a salon, an unbooked appointment slot is revenue lost for good. Salon groups need a steady flow of new clients at every location, and they need to fill quieter days and newer stylists' books, not just the busiest Saturday slots.
We build location-level campaigns with Instagram and Meta creative that shows real work from your stylists, and Google Search campaigns for people looking for a salon, barber or specific service nearby. New client offers, quiet-day promotions and service-specific campaigns, such as color, extensions or bridal, are tested to see what fills the book. Online booking is the goal, tracked from your booking software.
Our published beauty brand case study shows how strong creative performs on Meta, and we report bookings and cost per new client by location.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Location-level booking campaignsEach salon's book filled on its own.
Quiet days targetedOffers and budget aimed at gaps.
Real stylist workCreative built from your own portfolio.
PPC Channels
Where Clients Choose a Salon.
The channels we usually run for salon groups.
Results From Our Case Studies
What Beauty Campaigns Can Deliver.
These figures come from published case studies of a beauty brand on Meta and an eight-location gym chain, both consumer brands growing site by site.
7.2×
ROAS on Meta
Beauty e-commerce brand
61%
Lower CPM
Beauty brand, Meta Ads
48%
Lower member acquisition cost
Eight-location gym chain, Meta Ads
Why PPC Gems
Why Salon Groups Work With Us.
i.
Chair-filling focus
Bookings, not likes, as the goal.
ii.
Location-level control
Every salon budgeted on its gaps.
iii.
Portfolio creative
Your stylists' work front and center.
iv.
Clear reporting
Bookings and new clients by location.
v.
Terms that suit each salon
Month-to-month with no setup fee, so new sites can join the account at any time.
vi.
21+ years of PPC
Long experience with beauty and local brands.
Salon & Beauty Chains FAQ
Salon Chain PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you fill quiet weekdays?
Yes. Quiet-day offers and schedules can target the times you most need bookings.
Can you track bookings from our salon software?
With many booking platforms, yes, using conversion tracking or integrations.
Do you help new stylists build their books?
Yes. Campaigns can promote newer stylists with introductory pricing where you offer it.
Can you promote retail products as well as services?
Yes. Hair care and beauty products can run in Shopping and social campaigns alongside booking ads, tracked as separate goals.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
★★★★★Instagram Ads
"Our Instagram performance had been poor for months. PPC Gems restructured the entire campaign and we saw a significant ROAS improvement within the first month. Excellent work."
Related Sectors
Related Sectors.
Medical Aesthetics
Treatment campaigns for clinics.
View serviceBeauty & Cosmetics
Meta and Shopping for beauty brands.
View serviceFranchise Networks
Territory campaigns for franchise brands.
View serviceCities where we run beauty campaigns include Miami, Los Angeles, Atlanta, London and Sydney.
Ready to Book Every Chair? Let's Talk.
Location-level booking campaigns for salon groups. Month-to-month.
Let's Fill Your Salons.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Salon and beauty chain campaign experience
- Location-level booking campaigns
- Quiet-day and new client offers
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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