★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Office Supplies & Equipment
Office Equipment PPC for Business Buyers.
We run Google Search, Shopping and Microsoft Advertising for office supply dealers, copier and print leasing companies, office furniture suppliers and business equipment providers.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Leases and Accounts Beat Single Orders.
Office equipment businesses make most of their money from relationships: a copier lease with a service agreement, a furniture fit-out for a growing company, or a supplies account that reorders every month. One-off retail buyers looking for the cheapest printer cartridge rarely fit that model.
We build lead campaigns for high-value services, such as managed print, copier leasing, office fit-outs and equipment financing, with landing pages that invite a needs assessment or quote. For catalog sales, Shopping campaigns are segmented by category and margin with B2B messaging, and remarketing brings back business buyers who browsed.
Microsoft Advertising often performs well because office managers and procurement staff search from work computers. We track quote requests, calls and repeat orders where possible, so campaigns are judged on account value.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Lead and catalog both coveredLeasing and fit-out leads alongside supplies sales.
B2B messagingAds aimed at office managers, not bargain hunters.
Account value trackedRepeat orders and contracts measured where possible.
PPC Channels
Where Offices Buy Equipment.
The channels we usually run for office equipment companies.
Results From Our Case Studies
What B2B Campaigns Can Deliver.
These figures come from published case studies of a B2B software company on Microsoft Advertising and a consumer electronics brand on Amazon.
29%
Lower CPC than Google
B2B software company, Microsoft Ads
$62
Cost per demo request
B2B software company, Microsoft Ads
$84K
Yearly wasted spend removed
Electronics brand, Amazon
Why PPC Gems
Why Equipment Suppliers Work With Us.
i.
Relationship value first
Leases and accounts weighted above single sales.
ii.
Catalog experience
Shopping campaigns for large product ranges.
iii.
B2B channel mix
Google and Microsoft planned together.
iv.
Clear reporting
Quotes, calls and orders each month.
v.
No contract on our side
Month-to-month with no setup fee, while you sell multi-year leases.
vi.
21+ years of PPC
Long experience with B2B and Shopping.
Office Supplies & Equipment FAQ
Office Equipment PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can PPC generate copier leasing leads?
Yes. Leasing and managed print campaigns, targeted to your service area, often bring high-value leads when the landing page invites a needs assessment.
Should we run Shopping ads for supplies?
If you sell online, yes, segmented by margin. Low-margin items may be excluded to protect profit.
How do you reach office managers?
Through business-intent searches on Google and Microsoft Advertising, where many office staff search at work.
Can you promote service and repair contracts?
Yes. Service agreements for copiers and equipment get their own campaigns, aimed at businesses looking for better support.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Campaign Management
"Provided exceptional work over a long period. Insightful, responsive, understood our requirements, and assisted our company to grow significantly. Highly recommended."
★★★★★Microsoft Ads
"PPC Gems set up and managed our Bing campaigns. Results were consistently strong - especially the B2B campaigns where Bing's professional audience is a natural fit."
Related Sectors
Related B2B Sectors.
Wholesale & Distribution
Trade account campaigns for distributors.
View serviceCommercial Cleaning B2B
Contract campaigns for janitorial firms.
View serviceTelecommunications
B2B campaigns for telecom providers.
View serviceCities where we run B2B campaigns include Chicago, Minneapolis, St. Louis, Milton Keynes and Ottawa.
Ready for More Business Accounts? Let's Talk.
B2B lead and Shopping campaigns. Month-to-month, no setup fees.
Let's Grow Your Business Accounts.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Office equipment campaign experience
- Leasing and fit-out lead generation
- Google and Microsoft together
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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