★★★★★Multi-Platform PPC
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
PPC for Senior Care Providers
Senior Care PPC That Families Trust.
We run Google Search, Microsoft Advertising and Meta for home care agencies, assisted living, memory care and senior living communities, reaching adult children and spouses at the moment they need help.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
The Searcher Is Usually the Family.
Most senior care searches are made by a daughter, son or spouse, often after a fall, a hospital stay or a hard conversation. They are anxious, short on time and comparing options quickly. They want to know what care you provide, what it costs, whether you are near their parent and who they will be dealing with.
We split campaigns by care type, including in-home care, companion care, assisted living, memory care, respite and hospice support, so each family sees the service they need. Landing pages answer cost and care questions honestly and offer a clear next step: a call, a care assessment or a community tour.
Microsoft Advertising and Facebook both reach older adults and their families well, so we test them alongside Google. Calls, tour bookings and assessments are tracked by location, so you can see which communities and services are filling up.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Written for familiesAds and pages that speak to the adult children making the call.
Care-type campaignsHome care, assisted living and memory care each with their own message.
Tours and assessments trackedBookings measured by location and service.
PPC Channels
Where Families Compare Care.
The mix we typically run for senior care providers.
Results From Our Case Studies
What Healthcare Campaigns Can Deliver.
These figures come from a published case study of a multi-specialty medical clinic, which, like senior care, depends on trust and booked first visits.
280
New patient appointments a month
Multi-specialty medical clinic, Google Ads
$34
Cost per booked appointment
Medical clinic, Google Ads
4.8×
ROAS on Google Ads
Medical clinic
Why PPC Gems
Why Senior Care Providers Work With Us.
i.
We understand the buyer
Campaigns aimed at families, not just seniors.
ii.
Occupancy-aware budgets
Spend weighted toward the communities with availability.
iii.
Tours and calls tracked
Results measured as real conversations with families.
iv.
Clear reporting
Cost per tour and per inquiry, explained plainly.
v.
No pressure, like your families expect
Month-to-month with no setup fee and nothing long-term to sign.
vi.
21+ years of PPC
Long experience with healthcare and local services.
Senior Care & Assisted Living FAQ
Senior Care PPC Questions.
Anything else, ask us directly. We reply within one business day.
Should we target seniors or their adult children?
Mostly adult children and spouses, since they usually lead the search. We write for them while keeping the tone respectful toward the person receiving care.
Can you manage campaigns for several communities?
Yes. Each community gets its own targeting and budget, and we can weight spend toward locations with open rooms.
Should we show pricing in ads?
Families want cost information early. Even a starting price or an explanation of how pricing works often improves inquiry quality.
Can you promote tours and open days?
Yes. Tour bookings and open day registrations are tracked as goals, so you can see which campaigns bring families through the door.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Google Ads
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
★★★★★Multi-Platform PPC
"Results have been consistently strong across every platform. The campaigns are well-structured, communication is excellent, and the reporting is clear and accurate."
Related Sectors
Related Healthcare Sectors.
Hearing & Audiology
Hearing test and hearing aid campaigns.
View serviceHealthcare Group Practices
Per-site campaigns for multi-location groups.
View serviceMental Health & Therapy
Respectful campaigns for therapy practices.
View serviceCities where we run healthcare campaigns include Tampa, Scottsdale, Charlotte, Victoria and Exeter.
Ready to Reach More Families? Let's Talk.
Care-type campaigns tracked to tours and calls. Month-to-month.
Let's Fill Your Care Openings.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Senior care campaign experience
- Family-focused messaging
- Tour and call tracking by location
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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