We manage Google Search, Local Services Ads and Meta for optometrists, eye care clinics and optical stores, with separate campaigns for exams, eyewear, contact lenses and specialty services.
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Most patients find an eye care practice when they need an exam, often because a prescription has run out or a child needs glasses for school. The exam brings them in; frames, lenses and contact lens subscriptions are where much of the revenue comes from. Campaigns should be planned with both in mind.
We run exam campaigns targeted around each location with clear information on insurance and vision plans accepted, and separate campaigns for designer frames, contact lenses, children's eye care and specialty services such as dry eye treatment or myopia control if you offer them. Meta campaigns support back-to-school and new frame collections.
Online bookings and calls are tracked from your scheduling system where possible, so we know the cost of a booked exam and can shift spend toward the services and locations that fill the diary.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
The mix we typically use for optometry practices.
Older patients searching for exams and specialty care at lower cost.
Learn moreThese figures come from published case studies of a medical clinic and a dental chain, both appointment-led practices like an optometry office.
Campaigns for appointments and for eyewear sales.
Each practice gets budget matched to its capacity.
Ads written within platform health rules.
Cost per booked exam, explained plainly.
Month-to-month with no setup fee, so you can adjust as exam slots fill.
Long experience with appointment-based practices.
Anything else, ask us directly. We reply within one business day.
Yes, where it applies. Insurance and plan acceptance is one of the first things patients look for, and including it in ads and pages often improves booking rates.
Yes. Specialty services usually get their own campaigns and pages, since patients search for them specifically and the value per patient is higher.
Yes. Eyewear and contact lens campaigns can run alongside exam campaigns, or on their own for optical retailers.
Yes, where you offer them. Specialty procedures get their own campaigns and consultation pages, within health ad rules.
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."
"Knowledgeable, hard-working, and readily available. Excellent communication throughout. Results improved significantly within the first 60 days. Highly recommended."
Hearing test and hearing aid campaigns.
View serviceTreatment campaigns for dental practices.
View servicePer-site campaigns for multi-location groups.
View serviceCities where we run healthcare campaigns include Minneapolis, Columbus, Sacramento, Ottawa and Auckland.
Exam and eyewear campaigns by location. Month-to-month, no setup fees.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
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