★★★★★Facebook & Instagram
"They manage our Instagram and Facebook campaigns seamlessly. The cross-platform audience strategy is well thought through and results have been consistently strong."
PPC for Arts, Crafts & Hobby Retailers
Craft and Hobby PPC That Inspires the Next Project.
We manage Google Shopping, Meta, Instagram and YouTube for craft supply, art materials, model kits, yarn, sewing and hobby retailers, online and with physical stores.
Google PartnerMonth-to-MonthNo Setup Fees
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Certified & Partnered
- Google Partner
- Meta Business Partner
- Microsoft Advertising Partner
- Amazon Ads Verified
- Shopify Partner
- Google Analytics Certified
Our Approach
Hobbyists Buy Projects, Not Products.
Crafters and hobbyists rarely shop for a single item. They are planning a project: a quilt, a model railway, a painting, a knitted sweater. They need the right materials together, and they are often inspired by what other people have made.
We build Shopping campaigns with feeds that carry brand, color, size, material and compatibility, and use product groups to push kits, bundles and best-selling supplies. Meta, Instagram and YouTube campaigns show finished projects, tutorials and new arrivals, which brings people back for their next idea. Remarketing reminds shoppers of what they browsed and suggests what goes with it.
Seasonal moments matter in this category: holiday crafting, back-to-school, new year hobbies and local events. We plan budgets around them and report on revenue, order value and returning customers.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
Project-led creativeFinished makes and tutorials that inspire purchases.
Kits and bundles promotedHigher order values from complete project sets.
Detailed product feedsColor, size and material in every title.
PPC Channels
Where Makers Find Supplies.
The channels we usually run for craft and hobby retailers.
Results From Our Case Studies
What E-Commerce Campaigns Can Deliver.
These figures come from published case studies of a fashion brand on Google Shopping and a beauty brand on Meta, both catalog-led e-commerce brands.
6.8×
ROAS on Google Shopping
Fashion e-commerce brand
7.2×
ROAS on Meta
Beauty e-commerce brand
4.8×
More purchase conversions
Beauty brand, Meta Ads
Why PPC Gems
Why Hobby Retailers Work With Us.
i.
We sell the project
Campaigns built around what customers want to make.
ii.
Order value focus
Kits, bundles and add-ons promoted deliberately.
iii.
Online and in-store
Local campaigns for shops alongside e-commerce.
iv.
Clear reporting
Revenue, ROAS and returning customers each month.
v.
Flexible around the craft calendar
Month-to-month, so spend can rise before holidays and ease off afterwards.
vi.
21+ years of PPC
Long experience with retail and Shopping.
Arts, Crafts & Hobbies FAQ
Craft and Hobby PPC Questions.
Anything else, ask us directly. We reply within one business day.
Can you promote both online sales and our physical store?
Yes. Local campaigns can drive store visits and events while Shopping campaigns sell online.
Do tutorials work as ads?
Often, yes. Short tutorials show products in use and give people a reason to buy everything they need for the project.
How do you handle thousands of small products?
We use feed rules and product groups to focus spend on best-sellers and kits, while the rest of the catalog still shows for specific searches.
Can you run campaigns for classes and workshops?
Yes. In-store classes and workshops get local campaigns with booking tracking, which also bring people back to buy supplies.
Client Feedback
Rated 4.75★ Across 71 Reviews.
★★★★★Facebook & Google Ads
"Great marketers. We spent a significant monthly budget and they successfully ramped up ad spend while continuously generating great ROI. Most responsive ad team we've ever had. Very happy with service and communication."
★★★★★Instagram Stories & Reels
"Very knowledgeable about Instagram's current ad formats. They gave us solid creative guidance we actually used - and the Reels campaigns outperformed everything we'd run before."
Related Sectors
Related E-Commerce Sectors.
Books, Media & Entertainment
Campaigns for books, media and entertainment brands.
View serviceBaby & Children's Products
Shopping and Meta for family brands.
View serviceFurniture & Home Goods
Shopping for furniture and home brands.
View serviceCities where we run e-commerce campaigns include Columbus, Milwaukee, Salt Lake City, Nottingham and Dunedin.
Ready to Inspire More Orders? Let's Talk.
Project-led Shopping and social campaigns. Month-to-month, no setup fees.
Let's Grow Your Hobby Store.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
- Craft and hobby retail campaign experience
- Kit and bundle promotion
- Product feed improvements as part of the work
- No setup fees and no lock-in contract
- Replies within one business day
Pick a time for your free strategy callBuild your free 30-day plan
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Question 1 of 3
What should paid advertising do for your business?
Question 2 of 3
Roughly what do you spend on PPC each month?
Question 3 of 3
What's getting in the way right now?
Now pick a time to go through it with a specialist
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