We manage Google Search, Microsoft Advertising and Meta for urgent care centers, walk-in clinics and occupational health providers, putting your nearest open clinic in front of people who need care today.
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Urgent care searches are about speed and distance. Someone with a sprained ankle, a child with a fever or a cut that needs stitches wants the closest clinic that is open and can see them soon. They often decide within a couple of minutes, usually on a phone.
We build campaigns around each location with tight radius targeting, ad schedules that follow your opening hours, and location and call extensions so people can get directions in one tap. Separate campaigns cover services such as X-rays, stitches, sports physicals, flu shots, COVID and travel testing, and occupational health for employers.
Budgets shift with the seasons, rising for cold and flu periods and back-to-school physicals, and we track calls, directions and online check-ins where your systems allow.
20 minutes with a PPC specialist · Free · No obligation3 quick questions · Free 30-day plan · No obligation
The mix we usually run for urgent care groups.
These figures come from a published case study of a multi-specialty medical clinic running Google Ads, closely matching urgent care's local, appointment-led demand.
Click-to-call and directions front and center.
Each clinic budgeted on its own demand.
Copy kept within platform medical rules.
Calls, directions and check-ins by clinic.
Month-to-month with no setup fee, so spend can rise when demand peaks.
Long experience with local, high-intent campaigns.
Anything else, ask us directly. We reply within one business day.
We can't put live wait times in standard ads, but landing pages can show them if your check-in system provides them, and ad copy can highlight walk-ins welcome or online check-in.
Each clinic gets its own campaign or targeting, budget and reporting, so a busy location never takes all the spend.
Yes, as a separate B2B campaign aimed at business owners and HR teams, often on Microsoft Advertising and Google.
Yes. Ads can send patients straight to online check-in or booking for the nearest clinic, and those check-ins can be tracked as goals.
"Incredible to work with. Very knowledgeable when it comes to technical nuances and what's needed to succeed as an advertiser. They listen, understand the objectives, and set realistic expectations. Give them a shot - you won't be disappointed."
"The combined GBP and Google Ads approach drove a significant increase in local visibility and calls within 60 days. Excellent work, consistent results."
"We'd been ignoring Bing entirely. PPC Gems convinced us to test it - the CPC was significantly lower and conversion rates were comparable to Google. We've since scaled it considerably."
Per-site campaigns for multi-location groups.
View serviceCampaigns for independent and chain pharmacies.
View serviceCondition-based campaigns for clinics.
View serviceCities where we run healthcare campaigns include Houston, Jacksonville, Oklahoma City, Las Vegas and Brampton.
Location-level campaigns scheduled to your hours. Month-to-month.
Pick a time for a free 20-minute strategy call on Google Meet. A specialist looks at your ads or your plans with you, and you leave with your three priority fixes.Answer three quick questions to get a 30-day plan for your business, then pick a time to go through it with a specialist on a free 20-minute call.
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